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Is comedy dead? Or just not a great selling point in publishing?


Yesterday, I attended the final day of The Literary Conference 2014, an event thrown by The Literary People at The Literary Consultancy. I attended a few things, drank some nice coffee, and heard a thought that stuck with me: a brief answer uttered by a literary agent during the Pen Factor (literary X Factor) event.

One author read from a work which seemed to place itself as a humour story. Said agent commented that novels which identify heavily as comedy versions of existing genres tend to be a hard sell. After all, comedy is pretty subjective and "parody novels" are rarely amazing, so if possible, it's better to market your comedy thriller (for example) as a thriller, and let people decide whether they like the book on those terms. If they happen to find you funny, bonus.

As someone who writes "funny" stories and mentions that attribute when describing them, this obviously gave me pause. So... time to reconsider?

Me and Jokes

When my weekly detective serial  Hobson & Choi began, I marketed it as a detective comedy and generally played it up as a LOL destination. By the second storyline, I'd realised I was taking the characters seriously, even if they said funny things, and shifted the blurb to "comedy-drama".

Across everything I'm currently attempting, there's self-aware humour, but the story isn't shooting for farce. There's even heavy emotional torment at times. So maybe I can get away with not labelling it as comedy at all if it helps me get a sale? Even though, yes, some of the surrounding concepts are a bit silly and self-aware?

On the other hand, I feel like I'd be missing a trick if I didn't somehow communicate "Hey, this is pretty funny!" Among the other tips distributed on the day was the need to play up what makes your work unique and, well, that's a big petal on my special little flower. (A weird expression I've just made up.)

Everyone Else and Jokes

Reaching outside my own inner world, a lot of my favourite stories and series mix comedy and drama, and although some of it self-identifies as comedy, a fair bit doesn't. Political drama The West Wing is often funnier than most sitcoms. House isn't technically a comedy, even though it constantly stabs for jokes.

Iron Man managed to kickstart the current superhero boom by combining bright costumes with comic timing. Joe Abercrombie's First Law novels have a great underlying sense of humour, as does Chuck Wendig's stuff.

And there's always Terry Pratchett, of course, who has managed to make a living despite being known as a writer of comic fantasy. But we can't all be Pratchett, and if you read his stuff, a lot of it does go for a relatively serious dramatic climax with real stakes, rather than descend into farce. Come for the jokes, stay for the fact it's properly well-done fantasy.

Including jokes is always a popular way to get people to like your stuff, bringing in a common humanity, and it doesn't seem to necessitate becoming a comedy. In most recent times, I've been labelling my stuff as "darkly comic genre fiction" or "darkly comic crime" or "darkly comic fantasy" - in short, the phrase darkly comic has definitely had a whipping. Point being: the comedy has been relegated to adjective status, rather than whole genre.

Should I go further and purge it completely? Does that mean I'm officially no longer a comedy writer, in the name of sales? Do I even write comedy? I don't know yet. But considering I'll need to write marketing copy for the Hobson & Choi ebook soon, not to mention agent-pitchy letters for the novel, I should probably make my mind up.


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